Green Choice Farms is an Oregon-based, family-owned and operated cannabis production company, founded by graduates of an Oregon renewable energy engineering program. In an industry of historically unbridled energy consumption, Green Choice Farms seeks to reduce electricity and water usage at every stage of the process. Reduction in electricity use is achieved through the installation of highly insulated grow environments, energy efficient chilling systems, and modern environmental controls. The implementation of water-conserving nutrient delivery systems and grow media that is optimal for moisture retention and drainage allows roots to breathe, while minimizing water waste. Green Choice Farms is always questioning and improving our production practices with a relentless quest to be good stewards of the land and lifelong students. By experimenting, testing, and disclosing our findings, we hope to promote goodwill and transparency in an industry which has traditionally strived for discretion and concealment.